head eyewear sunglasses: established in 1950, head has been a leading, global sports brand. some of the best ski, tennis, and racquetsport athletes on the planet have endorsed head, and the brand has consistently pushed the limits of what is possible with groundbreaking new technology.
but truly iconic sports brands are more than just great products: they fuel desires. they fulfill dreams. they help create winners. in order to modernize the head brand and keep it relevant among today’s top athletes – both those on tour and those aspiring to be – the company has created a new positioning with more attitude, clearer differentiation and better visibility.
head is moving away from being perceived as purely a technology-driven sports company. the company’s new slogan “head is an athlete” embodies the attributes that describe its best players and riders: courageous, spontaneous and adventurous.
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