readerwear sunglasses: baby boomers are a powerful driving force in the optical market, and this vital group of consumers is nothing like your grandparents. today's boomers are cool, fashion-oriented, highly-mobile consumers who don't want a "mature" look. instead, they want products that reflect their more vibrant, active lives. readerwear is the perfect collection to offer these patients because every style reinvents the perception of today's reading glasses.
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